![]() ![]() People Marketing Julian Colton is an athlete who has won Olympic medals in various track events. customers often participate in providing services. services have complex and inflexible supply chains.ĭ. servicescapes are beyond the control of the company.Ĭ. waiting time in services cannot be reduced.ī. Customers often participate in providing services Employing lean principles in the service sector can be challenging because:Ī. Both typically hold inventories of raw materials. Both hold inventories of finished goods.ĭ. Both typically hold inventories of work in process.Ĭ. Both hold small inventories, thereby reducing the risk of stock-outs.ī. Social responsibility Both hold inventories of finished goods In the context of inventories, which of the following is a similarity between a manufacturing firm and a retail firm?Ī. convenience store social responsibility Which of the following has incited leading-edge marketers to set higher standards in key areas such as environmentalism, abolishment of sweatshops, and involvement in the local community?ĭ. It is evident that Aubosh Body Works is a(n) _.ĭ. people marketing specialty stores Aubosh Body Works is a retailer that exclusively sells a wide selection of personal care products, such as deodorants, lip balms, eye masks, perfumes, moisturizers, and wet wipes. Building awareness people marketing In the context of marketing strategies and tactics, sports, politics, and art dominate the category of _.ĭ. reducing spending Which of the following is a key marketing strategy of the decline phase of a product life cycle?ĭ. physical form, intangible form, and perceived form. core benefit, actual product, and augmented product.ĭ. implied benefit, explicit benefit, and combined benefit.Ĭ. transient layer, overt benefit, and virtual product.ī. core benefit, actual product, and augmented product A product has three product layers. a car service center that sells automobile parts. a delivery truck delivering pizzas to customers.ĭ. a watch that also acts as an altimeter and a compass.Ĭ. an accountant providing financial consultation to a firm.ī. limited relationships an accountant providing financial consultation to a firm An example of a pure service is:Ī. In the context of customer relationship management, Calidasth most likely establishes _ with its customers.ĭ. Its retail outlets offer discount sales at the end of every season. Six Sigma principle limited relationships Calidasth is a company that sells cosmetic products. program evaluation and review techniqueĭ. ![]() Multilevel marketing critical path method The _ is a project-management tool that illustrates the relationships among all the activities involved in completing a project and identifies the sequence of activities likely to take the longest to complete.Ĭ. The supply Chain _ for a product includes not only its distribution channels but also the string of suppliers who deliver products to the producers.ĭ. take legal title to the goods they distribute. facilitate transactions in exchange for commissions.ĭ. are the producers of the goods they distribute.Ĭ. are the least common form of independent wholesalers.ī. Take legal title to the goods they distribute Merchant wholesalers can develop their own marketing strategies, including pricing strategies, because they:Ī. ![]()
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